BRIDGING YOU TO SOUTH EAST ASIA
Who Are We?
Global Rove Sdn Bhd was founded as a Destination Management and Tourism Marketing company that offers a wide variety of services that bridge you to the world.
We collaborate closely with Local Trade Agents, Ground Operators, National Tourist Boards, State Tourism Boards, regions and cities globally, as well as hotel management companies, transportation, and other travel-related companies to provide a marketing representation platform that practically introduces, connects, and sells tourism products by providing a deeper understanding of foreign cultures, destinations, and the easiest ways to get there to the local markets.
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Global Rove facilitates your entry into the competitive markets of Malaysia, Singapore, Brunei, Indonesia, Philippines, Vietnam and Thailand.
Our History
Established in 2019, Global Rove currently represents over 72 countries around the world, with thousands of active B2B customers and over 20,000 annual passengers.
Driven by the need to be flexible and capitalize on new opportunities, our primary objective is to raise market awareness, reduce barriers, and create business opportunities between countries.
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We build long-term relationships with local travel agents, corporate agencies, MICE planners, OTAs, and other stakeholders based on mutual trust, to ensure that your tourism product is in the spotlight.
We believe that now is the time to directly target new markets for success, and we proudly represent all companies that share these values.
Our Management
Managing Director
Camm Mustapha has been a passionate and enthusiastic leader in the tourism industry for the past 25 years. His journey began after graduating with a Bachelor's degree in Tourism and Marketing from the University of Calgary. He started as a tour coordinator for a leading travel agency in Kuala Lumpur and quickly rose through the ranks to become an Events & Incentive Executive back then.
His international career began when he joined Etihad Airways Malaysia as a Sales Executive, then as Sales Manager for the Malaysia & Brunei market. He then took on a new challenge by joining the Malaysian Association of Travel and Tours Agencies as a General Manager before being head-hunted to join Malaysia Airlines as Regional Manager.
In 2016, Camm Mustapha took a drastic move and travelled around the world for 3 years, building relationships with operators, National Tourist boards, and State Tourism Boards. This ultimately led to the founding of his own company, Global Rove in 2019.
Camm Mustapha's extensive industry expertise and strong relationships with key partners in the Asian market make him the perfect person to help you unlock the door to success.
Regional Team
Global Rove provides an exceptional team of expert consultants who are dedicated to resolving complex business issues through the utilization of the most up-to-date technology, data resources, and innovative, collaborative strategies. Our team is committed to helping you achieve your business goals and objectives.
Regional Manager
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Sarina Ashrin
Newly joined with vast of experience in MICE, Incentive and events, Sarina has an extensive understanding of the international travel market, particularly in Southeast Asia. She is prepared to take decisive action to implement Global Rove's sales and marketing strategy.
Office Executive
Syazana Azreen
Syazana is the backbone of our Global Rove office, ensuring the seamless operation of processes and systems. With over a decade of experience in the tourism industry, she adds immense value to Global Rove and is always available to assist you when needed.
Why Us?
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We provide unparalleled expertise in outbound tourism from South East Asian markets. Our in-depth knowledge of the region's travel trends and preferences allows us to offer our clients the most comprehensive and up-to-date insights into the region's tourism industry.
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We cultivate long-term, reliable partnerships with the most influential players in the South East Asian tourism industry, including local travel agents, MICE operators, corporate travel agents, wholesalers, intermediaries, OTAs, airlines, tourism boards, and embassies. By forging these relationships, we are able to provide our clients with the best possible services and experiences.
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We maximize efficiency and cost savings by leveraging our existing Global Rove infrastructure and local market teams.
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We provide a consistent and reliable sales presence in the markets, ensuring that our customers have access to our products and services at all times. Our commitment to customer satisfaction is unparalleled, and we strive to ensure that our customers have the best possible experience.
Our Plan
Marketing Plan
We collaborate closely with you to ensure that your product, service, or destination is strategically positioned in the marketplace through branding and distribution. By leveraging our expertise in marketing, we can help you maximize your reach and visibility, allowing you to reach your target audience and achieve your desired results.
Product Launch
We specialize in product and brand launches, providing comprehensive services to ensure a successful launch. Our team of experts will work with you to create a customized launch plan that meets your specific needs and objectives. We will provide guidance and support throughout the entire process, from concept to completion, to ensure that your product or brand is launched with maximum impact.
Email Marketing
Email marketing is an effective way to reach potential customers and build relationships with existing ones. It is a cost-effective way to promote products and services, increase brand awareness, and drive sales. By leveraging the power of email, businesses can create personalized messages that are tailored to their target audience, allowing them to reach a larger audience and generate more leads. Email marketing also allows businesses to track the success of their campaigns, enabling them to make data-driven decisions and optimize their strategies for maximum ROI. With the right strategy and execution, email marketing can be a powerful tool for any business.
Driving Sales
We source and qualify MICE, leisure (FIT & Groups), and promotional opportunities by identifying and cultivating niche markets of interest. By leveraging our extensive network of contacts, we are able to uncover unique opportunities that can help our clients reach their goals. Our team is dedicated to providing the highest quality of service and ensuring that our clients are able to maximize their potential.
Sales Calls & Trade Shows
We coordinate sales excursions and attend trade shows in the region, both as exhibitors in B2B environments and as visitors in B2C contexts. By participating in these events, we are able to gain valuable insights into the latest industry trends and build relationships with potential customers.
Public Relations and Media Services
We source, plan, and facilitate public relations and media opportunities to help your product or brand reach its full potential. Our team of experienced professionals will work with you to create a comprehensive strategy that will maximize your visibility and ensure your message is heard. With our expertise, you can be sure that your product or brand will be seen and heard by the right people.
Relationships Building
We foster and cultivate relationships between influential decision-makers and senior industry professionals in our markets, creating meaningful connections that can lead to long-term success.
Roadshow
We regularly host roadshows in collaboration with airlines, tourism boards, and major players in the tourism sector. These events provide an invaluable opportunity to network, exchange ideas, and gain insights into the latest trends in the industry.
Muslim Travel Research & Strategy
Muslim travel caters to the distinct requirements of Muslim travelers, from halal food to prayer times and prayer spaces. By 2020, the total GDP impact of Muslim Travel is projected to skyrocket to US$183 billion, with a total of 5.6 million people employed worldwide.
We can help you capitalize on this lucrative sector's growth by providing strategies, insights, and stakeholder training on the Muslim market.
Product Updates
We offer regular product updates and training seminars to the travel trade, in addition to joint sales calls with industry partners. These initiatives ensure that our partners are kept up-to-date on the latest industry trends and have the necessary resources to maximize their success.
Familiarization Trips
Global Rove organizes annual familiarization trips that target key players from source markets, increasing awareness of the unique offerings of our destinations. These trips provide an invaluable opportunity to gain insight into the culture, attractions, and amenities of the area, allowing participants to gain a better understanding of the destination and its potential. By engaging with key players in the industry, Global Rove is able to foster relationships and create a lasting impression of the destination.
Reporting
We provide periodic outcome reports to keep you informed of our progress and achievements in the promotion strategy. Our commitment to transparency is a hallmark of our work.
Our Partners & Vendors
They have faith in us. We have earned their confidence through our hard work and dedication. Our commitment to excellence has enabled us to build a strong relationship with our partners and vendors, one based on mutual trust and respect.
